Small case study_ e-Commerce UI/UX and Product design recommendation
In my personal interests, I am highly fond of the e-Commerce product of urban outfitters.
Regarding UI/UX, they simplified the layout and categories with black and white style trend which is a design trend aroused by Instagram. It makes the website clean, easy to use, and enhance the attraction of products.
It’s not a ‘have to be’ choice, but the black and white approach did make sense on the usability rates and friendly operation.
As for branding, the logo cunningly switches with artful one and clear one which appeals to users’ eyeball, also shows the brand’s character.
Looking at the functions of the product, there are so many thoughtful designs, such as changing colors of merchandises on the listing page, recommending popular items when searching, and other detailed micro-interactions which is a niche product.
Actually, I pretty love UO’s clothes and accessories, I have some belongings from them, for example, necklaces, clothes, and home decorations. This is not an advertising article for them. I write this article merely since I have interests in making E-Commercial products in the nearly days.
Okay, today we gonna talk to here, see ya~😀
