The fundamental skill of Motion Design
#motion creator: Ying Lai
How to become a motion designer?
This is a regular question for someone who wants to enter the motion design industry. This article attempts to guide beginners to achieve their goals.
Before looking into the technique of motion design, let’s take a peek into the meaning behind it. When it comes to motion design, firstly, should focus on branding. Finding the main visualization, making the raw materials real and reliable, and defining the colour system are vital compositions to create the right animation for the business image. A great instance of motion design is the vibrant design style with four colours for Google Chrome. The system has a playful tone.
Another essential part of motion design is story-telling. Seeing eye-to-eye with your target audience plays a key role in triggering their emotion and sympathetic response. On top of that, the more relevant story in the motion design, the more the audience tune in the scenario.
#motion creator: Ying Lai
Apart from the above, motion graphics can also be sophisticated ideas or theories. When you design a motion graphic, first of all, think about if it can be understood by the viewers and if it can transfer the notion that you and your client want to deliver and emphasize. This will enable your company to raise awareness and a stable relationship with customers.
In sum, examining the ideas behind motion design is significant before starting the design process. The next article will bring more detailed skills practically to your animation career.
Welcome to my NFT: https://opensea.io/YingDesign
